Monday, May 30, 2011

Viral Advertising Strategies You Can Do Right Away

Viral Advertising Strategies You Can Do Right Away
By Kathy Jhones


Possibly one of the fantasies of some web marketers and businesses is to produce a video or piece of article content that becomes viral. Your site views can multiply by the millions when something like that takes off. The only real issue with viral marketing is simply how unpredictable it may be.

There is not any real way to tell in advance, with any certainty what will grab the eye of a video's viewers and encourage them to pass the online video on to the people they know. Internet buzz is a very real thing and when it happens to a website it can be magical. Needless to say, having said all that, you can add some viral qualities to the videos you make. Some techniques have proven to work effectively consistently, all other things considered equal and carried out properly.

There are many people online who are prepared to do small tasks for a fee. This is something which you can get to work to your advantage. The truth is that the only limitations you have are those of your imagination. Smart marketers will employ these people to help showcase the videos they create in the social media portals. This one actually is not all that tough to figure out. Many online marketers have used this to great effect and give their new promotions a much needed preliminary momentum.

Contests are extremely popular since the majority of people desire to win things. Even before the net was invented, people loved to enter prize draws. This has something to do with the character of human beings: they find contests and the possibility of winning them to be incredibly exciting. It's super easy to start a contest of your own and conduct them through your websites and social media pages and anywhere else you'd like to run them. Again, this is certainly entirely up to you, and you can end up getting as creative as you care to be.

There are a handful of marketers who get really sneaky on Facebook so that they can get fans. They can use contests to get visitors to "like" their pages as well as status updates. This is very effective, but you have to wonder exactly how valuable those fans are in the long term. It is one thing for someone to fan you when they genuinely like the things you post and say. But if it is to simply join a sweepstakes we are not sure about the life-time value of that person. So you may choose to think about that one before you use this strategy.

A great strategy is to give a little something away for no cost whatsoever. For example, you can have a great digital book that has solid information and facts in it, or even perhaps a piece of software. The viral method is to offer to other people for free, and then you allow them to sell it or give it away. This has been extremely effective for building lists and getting exposure. It does have a viral component to it, nonetheless it can only be as effective as it is helpful.




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Viral Advertising Strategies You Can Do Right Away

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