Tuesday, May 31, 2011

Why It Is Far Better To Write For A Targeted Audience Than For Search Engine Optimisation Bots

Why It Is Far Better To Write For A Targeted Audience Than For Search Engine Optimisation Bots
By Marc Marseille


Search engine ranking is an area that has been surrounded in mystery and myths for most people throughout many years. There are individuals who understand it very well, and they have success with it in their own businesses. So it really is not surprising to see a lot more people approaching SEO from different angles. One such approach is to write content with SEO in mind to improve a page's ranking in the search engines. There is the idea of writing SEO articles, or articles created for the search engine crawlers. At the time of this article writing, in 2011, that approach really should be all but extinct yet it's not for very many people.

Google has said over and over again that your content should be aimed at humans not search engine spiders and they have even invented a brand new algorithm to encourage people to do this. Whenever someone comes to your site it is usually because they are looking for a specific thing. They don't really want articles that are stuffed with search phrases (also known as SEO content). A lack of information and perspective is usually linked to this kind of strategy. If you write for a precise audience, you are going to see some great things occur, like having higher rankings.

Remember that Google keeps an eye on just how long people stay on your website. This is called your site's "bounce rate" and it supplies Google with a lot of information. If visitors are only on the site for a moment and then leave, Google will figure out that your site isn't relevant or targeted for that keyword. You usually do not want this to take place. Alternatively, if people are spending lots of time, then you will receive more beneficial Search engine optimization points from Google. The whole thing combines in the end.

Your proficiency to successfully write for your audience, and give them what they need, is rooted in solid industry research. There is certainly really no other way to know about your audience, or target market, and give it to them. For those who have good demographics you'll better be in a position to figure out what people really want. It's easier to figure out needs and dilemmas when you visit forums that are used by members of your audience. This puts you in the finest position to write about their individual cares and needs.

Your site content can only be assisted by this sort of targeted content conception. Your content will be relevant--something else Google can ascertain through the use of a simple algorithm. Google's spiders can read your content and acquire relevance from it. The best method to have that standard of writing is to be knowledgeable about your topic. After you combine that along with your bounce rate, Google can immediately see just how relevant the written content on your site truly is.




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Why It Is Far Better To Write For A Targeted Audience Than For Search Engine Optimisation Bots

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