Saturday, May 28, 2011

Web Design Fundamentals: The Importance Of Creating Unique Landing Pages

Web Design Fundamentals: The Importance Of Creating Unique Landing Pages
By Aaron Kato


Web design and SEO share a very good relationship. It is SEO that effectively brings the web site into the initial webpage of Google, then it's nice web design which makes the visitors stay and keeps them coming towards the website.

In actual fact, your web site analytics can advise you if the design is welcoming. Think about bounce rates. Google defines bounce rate as "the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy."

This signals you that in terms of web design, your home web page ought to be appropriate furthermore likable and may clearly convey to the visitors what your site is regarding. Home page can be essential for SEO. Search engine spiders provide the heaviest weight relating to the content of the home webpage. Hence this is where your foremost key words must be found. Links to supplementary internet pages onsite also needs to be present in the home page leading to appropriate landing webpages.

Nevertheless, single web page visits don't also automatically denote a bad factor for your web site. Quite the opposite, it can mean your site is simply too good that site visitors locate what they are looking for in so short a time and precisely at the webpage where they landed when they entered a specific keyword. To find out whether or not your web design with SEO is working or otherwise, simply check your conversion rates.

A quality web design can make individuals fancy the site plus your services and products too much to remain extended enough for being amused and to ultimately get the merchandise, or else to add the product into their shopping cart the instant they spot it.




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Web Design Fundamentals: The Importance Of Creating Unique Landing Pages

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