Thursday, June 2, 2011

Testing and Tracking Your Websites For Enhanced Performance

Testing and Tracking Your Websites For Enhanced Performance
By Kathy Jhones


One error numerous web internet marketers commit is they neglect to test their many websites. If you would like to have better performing websites and copy of any kind, then this is what you should do. You can employ testing to improve any kind of conversion from a sale to an optin. You can test landing and squeeze pages, site text, sales letter copy, preselling copy, videos on squeeze pages, and even more. Every component of a site page, such as the title, may also be individually tested. The principle is so easy to comprehend since lots of people are going to only be performing A/B split testing. Continue reading and you are going to learn more about testing your sites as well as utilizing tracking.

Be aware that you will have to do more than doing a test. The other factor of testing is tracking the visitors on your site or anything else you are testing. You should have a good tracking script installed so you can record when anyone clicks on a link.

Technically, with a squeeze or landing page you will be able to ascertain your conversions with subscribers. If you are looking for a good tracking script that is no cost, then you may want to look at Google Analytics.

It is vital to know that not a lot of people create the highest converting article the very first time it is produced. The same with making websites, or design, because they can have flaws in them that could cause troubles. Sales copy created by the expert copywriters in the world often fails the first time it is put up.

What that is saying is the only way to make something the best it can be is by testing and optimizing. We believe most people are unable to do this because they just do not know, or they are just too lazy to do it.

A software script that interchanges or rotates your URL being tested is how you accomplish this testing. Nearly all, if not all, URL rotator scripts come with instructions, and they really are not difficult to use. After you have created another page with the modification to be tested, then you use FTP to upload the pages to your web host and are all ready to start testing. Maake sure you just alter one thing such as the title, for example. You would like to assess conversion rate improvements, and that means you have to pinpoint what triggered the change. There is another method to assess more than one item at once, multivariate testing, but that is somewhat advanced and we won't talk about it in this article.

For example, I had a product and advertised it using Adwords PPC, and then I set out to do tests on it to boost conversion rates. The very first time I began to advertise it, the letter converted sub-1%. Then after about 30 days, after alterations and testing, that letter converted at more or less 7 percent. Have no question that testing and tracking your websites is the best and quickest way to realize greater results.




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Testing and Tracking Your Websites For Enhanced Performance

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